Episode 73: Patents: A crystal ball for brands and marketers

There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brands and marketers. But what exactly is a patent and why/how should marketers pay more attention to them? In today's episode, host Edward Bergen welcomes two patent experts to discuss the insights brands can discover from patent filings to inform product innovation, competitive market analysis, and marketing strategy, and the impact patents have on the future of a range of industries including food, drink, beauty, financial services, and insurance. Host: Edward Bergen, Consultant, Mintel. Guests: Nigel Swycher, CEO and co-founder of Cipher, and Host of Cipher Vision podcast.Neha Srivastava, Patent Analyst, Food, Drink, Beauty and Personal Care, Mintel.To know more about Cipher, please visit https://cipher.ai/To listen to Cipher Vision podcast, visit https://cipher.ai/podcast-cipher-vision/