Episode 74: How to make better sustainability-driven business decisions

Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state of global consumers' sustainability behaviours, preferences, and purchases. The question of whether or not the average consumer really cares about sustainability is an important one, but equally important is how much do consumers actually know about sustainability, and issues like climate change, single-use plastic, and solar energy, as that directly impacts how brands should develop new products, messaging strategies, and future planning. The consumer experts and brands strategists take us through the nuances of the data, including the impact of the 'sustainability gap', and offer advice and recommendations for brands and marketers that want to make better sustainability-driven decisions.Download the free Mintel Sustainability Barometer 2021 at mintel.com/consumer-sustainability-barometer.Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK. Guests: Richard Cope, Senior Trends Consultant, Mintel Consulting.Elysha Young, Manager, Mintel Trends, APAC.Lisa Dubina, Senior Analyst, Culture and Identity, Mintel Reports US.