Episode 74 - Shopify - Expert Interview - Lee Ginbey from Bonfire on SEO, Google & performance digital for ecommerce

Welcome to Ep.74 with Lee Ginbey, Senior Digital Strategist at Bonfire, leading Performance Digital agency, specialising in SEO and Google. Lee cuts through the jargon and complexity of SEO and digital marketing, to give awesome insights on SEO for ecommerce, the importance of site structure and content and some interesting observations on Google and where he and the Bonfire team see things going in 2021 and beyond. Visit Bonfire here Contact The Cut If you have an ecommerce store, you run a business and want to learn more about driving traffic to your website, or you’re a digital marketing professional who wants to hear from an experienced marketer, jump right in and take a listen. Lee has been with Bonfire for 5+ years and specialises in SEO, Google Analytics and GTM as the agency strives to be the best Digital Performance Agency in Perth, and beyond. As a Senior Digital Strategist at Bonfire Lee works on the agency’s biggest campaigns with his daily tasks geared towards developing tailored strategies, executing technical tasks and analysing campaign performance to make sure they deliver measurable results. Lees has developed his strategic skills from a foundation of technical roles, specialising in organic search, Google Ads, Google Analytics and Google Tag Manager. Lee is always focused on staying current on the latest trends, challenging previous techniques and experimenting with new concepts. With the rest of the Bonfire team, Lee works closely with clients to explain complex processes and forecast outcomes with clarity and transparency. Big thanks from us to Lee Ginbey, Senior Digital Strategist at Bonfire for sitting down with us to share search, Google and digital marketing insights for ecommerce. If you're a Shopify business owner or work in digital and ecomm marketing, come and share your stories on this podcast. Get in touch anytime.