Episode #75: Build vs Buy vs Rent - A Framework for Smarter Technology Decisions

In this episode of #TheRaaP, Kyle Hall and Kyle Gotzman break down the full build buy rent framework and why skipping this step leads to wasted spend, missed differentiation, and frustration across the business. They walk through: Why build vs buy is an incomplete analysis How to think about differentiation, durability, and time horizon The real costs and risks of building software When acquiring a product makes sense and when it does not Why renting is often the right answer and when it becomes a trap The growing “rent and extend” model most teams are actually using today The biggest takeaway: there is no universally right answer, but there are very clear wrong ones. The key is intentional, cross functional decision making before the technology choice is ever made.