Episode 76: BD Leader...Top 3 Tactics from Rissa Reddan, CMO and Board Member

The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Rissa Reddan, a 3-time Chief Marketing Officer (CMO), fractional CMO, and Board Member. * Follow Rissa on LinkedIn: https://www.linkedin.com/in/rissareddan/Here are the books mentioned in the podcast transcript:1. Business Development Body of Knowledge (BD BOK)Author: Global Business Development AssociationDescription: The foundational guide for the Business Development Professional (BDP) Certification covering the art, science, and ethics of business development.2. Joyful: The Surprising Power of Ordinary Things to Create Extraordinary HappinessAuthor: Ingrid Fetell LeeDescription: Explores how colors, shapes, and environments can elevate joy and creativity — referenced by Rissa Redden when discussing conversational engagement and positivity.3. I Let the Story Do the Work: Turning Your Experiences into a Compelling Business NarrativeAuthor: Esther K. ChoyDescription: A practical guide to using storytelling to connect and persuade in business; Rissa referenced this for its section on “crazy good questions.”4. Relationships to Infinity: The Art and Science of Keeping in TouchAuthor: Jason LevinDescription: Discusses how to sustain professional and personal relationships over time — referenced during the networking section of the podcast.* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: ⁠https://www.GBDAssociation.org⁠* Subscribe to our free newsletter on ⁠Substack⁠: https://cgomagazine.substack.com/* Subscribe to our free newsletter on ⁠LinkedIn⁠: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on ⁠LinkedIn⁠: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com/subscribe