Episode 76: Marketing Processes for Businesses During Summer & Fall

In this episode of Building Knowledge, we’re joined once again by marketing and PR expert Michael Dardano, principal of The Buzz Potential, a Tuckahoe-based firm serving the New York metro area.We dive into actionable marketing strategies for businesses as they navigate the summer and prepare for the fall. Topics include:Which social media platforms are best for summer outreachWhether broadcast and print media still have value in seasonal campaignsHow to plan ahead for fall marketing—and when to startNew media trends, tools, and routines to watch forThe impact of national policy, like tariffs, on marketing decisionsAnd insights on the current mindset of business owners across the regionWhether you're fine-tuning your summer message or looking ahead to Q4, this episode offers timely, practical advice to help you make the most of your marketing efforts.