Episode 76 | What employer brands need to know about TikTok with Alex O’Connor

TikTok isn’t just an app for dance routines, it’s changing the game for employer branding. But how can companies actually make it work?In this episode, Sara and Roger chat with employer brand and content expert Alex O’Connor, who led the launch of a major bank's recruitment marketing TikTok channel. She shares her experiences of creating engaging content with employee advocacy, and figuring out what content stuck the right cords with their target audience.If you’re looking to make TikTok work for your employer brand, this episode is for you. 🎧LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency.  Find out more at leapcreate.co.uk