Episode 773: The Follow Up Most Agents Skip

The first letter is already in the mail. They read it. Maybe twice. And then nothing happens. This is the moment where most agents quit and move on, convinced it did not work. This video is where I explain why that thinking misses the point. Expired sellers are cautious for a reason. They already tried once. One letter, one call, or one text is not enough to change how they feel. In many cases, it is the second letter that finally opens the door. I walk through the exact follow up letter I send, why I wait before sending it, and how I space my outreach so it feels calm and intentional instead of rushed. I also explain the language choices I use, what I promise and what I refuse to promise, and how I position myself without pushing. This is not about volume. It is about timing, consistency, and showing sellers you are not going away after one try. What you will learn: • Why the second letter matters more than the first • How I space expired outreach over time • What skeptical sellers actually respond to • How to follow up without pressure Comment if you have ever stopped after one attempt and subscribe for daily real estate ideas built for the long run.   #realestateagent #expiredlistings #followupstrategy #directmail #dailyrealestate #listingprospecting #realestateletters