Episode 78: BD Book...Top 3 Tactics from Ulli Applebaum's new book, "The Science of Brand Associations: Win Minds, Win Markets"

The “What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.Learn the top 3 BD tactics from Ulli Applebaum’s new book, ⁠The Science of Brand Associations: Win Minds, Win Markets⁠* Get your copy of the book on Amazon at: https://a.co/d/5PJWMPy* Follow Ulli Applebaum on LinkedIn: https://www.linkedin.com/in/ulliappelbaum/* Follow our host, Tony Gray, on LinkedIn: https://www.linkedin.com/in/tony-gray-mba-bdp* Learn more about GBDA: ⁠https://www.GBDAssociation.org⁠* Subscribe to our free newsletter on ⁠Substack⁠: https://cgomagazine.substack.com/* Subscribe to our free newsletter on ⁠LinkedIn⁠: https://www.linkedin.com/company/cgomagazine/* Follow GBDA on ⁠LinkedIn⁠: https://www.linkedin.com/company/globalbusinessdevelopmentassociation/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cgomagazine.substack.com/subscribe