Episode 78 - Developing a Crop Marketing Plan in 2026

Hunter Biram is joined by Will Maples of Mississippi State University to discuss building a disciplined crop marketing plan for 2026. They emphasize using breakeven costs to set realistic price targets, spreading sales to manage risk, and documenting marketing decisions to reduce emotion and improve long-run performance. The conversation also highlights how marketing plans should work alongside crop insurance and Farm Bill programs to support proactive, rather than forced, marketing decisions.