EPISODE · Nov 18, 2025 · 32 MIN
Episode 79: From Blowouts to Brand Building with Simona Gaudio
from The Digital Marketeer · host The Digital Marketeer
Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Simona Gaudio: Simona Gaudio is the Chief Marketing Officer at Glamsquad, where she is dedicated to redefining the beauty experience through innovative marketing strategies. With over 20 years of experience in the beauty, luxury and fashion industries, she skillfully blends creativity, data and technology to drive results and foster lasting customer connections. Before joining Glamsquad, Simona held fractional CMO roles as well as senior roles at advertising and experiential agencies in NYC and Boston, collaborating with notable brands within the P&G and Coty portfolios, as well as Playtex, St. John Knits, Seiko, AFROPUNK, Fekkai, La Prairie, Shiseido, adidas, Target and Shopify to name a few. Her expertise spans brand and digital marketing as well as customer experience, driving impactful campaigns and activations that elevate brand visibility and cultivate genuine consumer loyalty. About Glamsquad: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at glamsquad.com
What this episode covers
Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Simona Gaudio: Simona Gaudio is the Chief Marketing Officer at Glamsquad, where she is dedicated to redefining the beauty experience through innovative marketing strategies. With over 20 years of experience in the beauty, luxury and fashion industries, she skillfully blends creativity, data and technology to drive results and foster lasting customer connections. Before joining Glamsquad, Simona held fractional CMO roles as well as senior roles at advertising and experiential agencies in NYC and Boston, collaborating with notable brands within the P&G and Coty portfolios, as well as Playtex, St. John Knits, Seiko, AFROPUNK, Fekkai, La Prairie, Shiseido, adidas, Target and Shopify to name a few. Her expertise spans brand and digital marketing as well as customer experience, driving impactful campaigns and activations that elevate brand visibility and cultivate genuine consumer loyalty. About Glamsquad: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at glamsquad.com
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Episode 79: From Blowouts to Brand Building with Simona Gaudio
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