Episode #79: NPR’s "How I Built This" Host Guy Raz interviews Square’s Michael Coscetta

There’s a story behind every company's sales growth, evolution, and innovation. Join NPR’s How I Built This Host Guy Raz as he interviews Michael Coscetta, Head of Global Sales at Square, to learn how company leaders are building their brand — and the special role sales plays. In 2009, Square founders saw an opportunity. Small businesses were missing out on sales, so Square created a small, square credit card reader that plugged into a mobile device. Now eight years later, Square is a small business giant that’s leaping into new areas like peer-to-peer lending and food delivery and pick up. Find out how sales fuels this successful business adventure.   Guest: Michael Coscetta (https://twitter.com/MichaelCoscetta) Guest Interviewer: Guy Raz (https://twitter.com/guyraz)   Related resources:   • Quotable Sales Summit http://sforce.co/2BDbO1P   • The Best Agenda for Sales Kickoffs in 2018 http://sforce.co/2Gs00TT   • 5 Traits of Game-Changing Chief Revenue Officers http://sforce.co/2BBOMsk