Episode 79: Social Media and ROI | Brian Basilico owner of B2b Interactive Marketing

Brian Basilico is the owner of his own social media company. One of the things we talked about was return on investment, and looking at ROI when you are using social media and actually many things you are probably doing.   Brian Basilico is the owner of B2B Interactive Marketing. B2b Interactive Marketing combines audio, video, interactive, web, communications, and advertising, with branding and marketing experience of almost 30 years in the communications industry.