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Episode 8.1 – How Marketers Know What Is Working episode artwork

Jun 5, 2026 17 min

Episode 8.1 – How Marketers Know What Is Working

from Marketing That Moves People Hosted by Derek Dachelet, Ph.D.

Marketing activity is not the same as marketing results. In this episode, Dr. Derek opens the final unit on marketing technology, analytics, and AI with Marcus Reed and Priya Nair. Together, they explore marketing analytics, performance metrics, vanity metrics, conversion rates, customer acquisition cost, customer lifetime value, marketing ROI, dashboards, attribution, and responsible data use. Listeners learn why marketers must connect metrics to objectives, interpret data carefully, and use AI as a tool for better decision-making rather than a replacement for human judgment.

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Episode 8.1 – How Marketers Know What Is Working

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