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Episode 8.2 – Clicks, Conversions, and Customer Behavior episode artwork

Jun 5, 2026 20 min

Episode 8.2 – Clicks, Conversions, and Customer Behavior

from Marketing That Moves People Hosted by Derek Dachelet, Ph.D.

Digital marketing creates a lot of data, but not every number matters equally. In this episode, Dr. Derek, Marcus Reed, and Priya Nair explore digital marketing metrics, dashboards, KPIs, funnels, click-through rates, conversion rates, bounce rates, email metrics, social media metrics, and customer behavior. Using an online lunch order campaign as a running example, the hosts explain how marketers identify meaningful metrics, interpret customer drop-off, avoid vanity metrics, and use dashboards to make better decisions. The episode also discusses the role of AI, privacy, and ethical data use in digital marketing analytics.

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Episode 8.2 – Clicks, Conversions, and Customer Behavior

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This episode was published on June 5, 2026.

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