Episode 8.2 – Clicks, Conversions, and Customer Behavior

Digital marketing creates a lot of data, but not every number matters equally. In this episode, Dr. Derek, Marcus Reed, and Priya Nair explore digital marketing metrics, dashboards, KPIs, funnels, click-through rates, conversion rates, bounce rates, email metrics, social media metrics, and customer behavior. Using an online lunch order campaign as a running example, the hosts explain how marketers identify meaningful metrics, interpret customer drop-off, avoid vanity metrics, and use dashboards to make better decisions. The episode also discusses the role of AI, privacy, and ethical data use in digital marketing analytics.