Episode #8 - Are You Constructing Or Creating?

In this episode, Content Marketing Institute's Robert Rose reflects on the dilemma content creators face between "constructing" and "creating" content. Plus, he offers a fresh take on why rumors of traditional advertising's death are (surprise!) greatly exaggerated and suggests an article on video types to add to your social media marketing mix. And that's a wrap of the week ending March 1st, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: http://cmi.media/mission-org-studios NEWS ITEM OF THE WEEK Digital advertising to surpass print and TV for the first time, report says. https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/?utm_term=.6895f0aed846 OUR CONTENT MARKETING IDEA OF THE WEEK 5 Types of Video to Add to Your Social Media Marketing https://contentmarketinginstitute.com/2019/02/types-video-social-media/