Episode 8. Braden Hoeppner, VP Marketing + Digital, FYidoctors - How to build a global omnichannel brand from scratch in one year

Braden Hoeppner has been a driving force behind major brand success stories—FYidoctors, Herschel Supply, Saxx underwear and Clearly—but in this episode we’re learning from a brand that (initially) failed. Working at Kit and Ace was a once-in-a-lifetime opportunity—a brand fully and liberally funded by the family behind lululemon. Braden and the K+A team were tasked with growing a billion-dollar brand in three years. Spoiler: it didn’t happen. But having limitless resources meant trying things that had never been done: building a custom ecomm site that could scale globally, opening 60 stores in 5 countries in one year, and a road trip in a giant copper Airstream. Braden tells the story and practical learnings about brand storytelling, performance marketing, holding things loosely, and the major marketing inflection points shaping our work. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.