Episode 8: Mastering LinkedIn, with Jay Harrington

Jay Harrington is president of the HARRINGTON agency and is one of the country’s leading consultants and strategists in the areas of legal marketing, PR and business development. His particular passion and profound area of expertise is building a network and growing an audience on LinkedIn to generate more and better new business opportunities. In this podcast crossover event — Tom and Jay also separately co-host the Thought Leadership Project podcast — Curtis and they discuss tips for publishing thought leadership and content marketing on LinkedIn. Together, they explore the engagement metrics on the platform and the effectiveness of using LinkedIn as an advertising platform. They also highlight the importance of understanding your audience and narrowing your niche, as well as the need for sustained effort and consistency in creating thought leadership content on LinkedIn. Takeaways: Thought leadership and content marketing are effective strategies for growing networks, building reputation, and earning trust on LinkedIn. Engagement metrics on LinkedIn have seen fluctuations, but the platform remains a valuable space for reaching a B2B audience. LinkedIn can be used as an advertising platform, with carousel ads and video content performing well. Understanding your audience and creating content that addresses their challenges and interests is crucial for success on LinkedIn. Targeting specific audiences on LinkedIn requires careful consideration of demographics and job titles. LinkedIn's revenue model is based on keeping users on the platform, making it important to create and share content native to LinkedIn. Follow Jay on LinkedIn. Learn more at the HARRINGTON website.