EPISODE · Sep 18, 2020 · 41 MIN
Episode 8 - What is the point of loyalty programs? Part 1
from Everybody hates your brand · host Voanehens Productions
0.00 - 0.23: An introduction to the podcast.0.27 - 30.52: In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.40.53 - 41.19: Outro.External links referenced:Forbes magazine article on Airline Loyalty programs. CLICK HERERob's article on Amazon Prime. CLICK HERERob's article outlining the Loyalty programme effects model. CLICK HEREJen's article on Peloton. CLICK HEREKotaku article on mid-stream Twitch advertising. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE
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What this episode covers
In the first of a two-parter, we discuss the concept of Loyalty programs, what role they play, and what limitations they may have.
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Episode 8 - What is the point of loyalty programs? Part 1
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