Episode 80: Making Native Ads That Actually Work with Priti Ohri

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Priti Ohri: Priti Ohri is the Co-founder & CEO of Advertible, the native-as-a-service platform reinventing high-quality ad rendering at scale. Under her leadership, Advertible was named the 2025 AdExchanger Awards “Best Industry Startup,” punctuating two decades of operator-side experience across media, adtech, and luxury retail. A champion of inclusion, she co-founded DesiUs and has been recognized among AdExchanger’s Top Women in Media & Ad Tech and Campaign US’s 40 Over 40. She holds an International MBA from SDA Bocconi and lives in New York.About Advertible: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at advertibleinc.com