Episode 80 - Using The Power Of Story To Connect With Your Audience

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences. Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. A story is only as good as the villain is evil. That's why Park helps his customers overcome boring messages by entertaining-to-educate, and that's how he helps leaders excel through the stories they tell.