Episode 81: Vibram FiveFingers: Behind the Scenes

Vibram FiveFingers: Behind the Scenes – The MOVEMENT Movement with Steven Sashen Episode 081 Tony Post. Tony Post is the Founder and CEO of Topo Athletic, a footwear brand with a unique fit and feel that encourages instinctive and natural movement.  Competitor Magazine called Topo 'a stunning modern take on minimalism.'  Topo has won many editor's choice awards from Runner's World, Outside, Women's Running, Health Magazine, National Geographic Adventure, and many more.  Most recently, Topo's new Trailventure boot received the REI Co-op Editors' Choice Award for 2021.  In July of 2013, Tony launched Topo following successful leadership roles at Vibram USA and The Rockport Company. During his 11 years as president and CEO of Vibram USA, Tony not only helped establish Vibram as a premium sole supplier to footwear brands around the country, he sparked the natural running movement with the introduction of Vibram FiveFingers®.  Time Magazine named Vibram FiveFingers one of the best health and wellness inventions of 2007, and Vibram was named the 2010 footwear Brand of the Year by Footwear News.  Under Tony's leadership, the outdoor retailer REI selected Vibram as their 'brand partner of the year' in both 2010 and 2011, distinguishing Vibram among more than 1,300 brands. Listen to this episode of The MOVEMENT Movement with Tony Post who gives a behind the scenes look of Vibram FiveFingers. Here are some of the beneficial topics covered on this week's show: - Why being required to wear shoes at the gym is ridiculous. - How regular running shoes can deteriorate your form and posture. - How shoes that support natural movement decrease pain and help people run longer. - Why it's about using the correct form and not about the footwear. - How traditional shoes cause muscle atrophy in people's feet. Connect with Tony: Guest Contact Info: Twitter @TonyPostTopo Instagram @mistatopo Facebook facebook.com/TopoAthletic LinkedInLinkedin.com/in/tony-post-a5b0966 Connect with Steven: Website xeroshoes.com jointhemovementmovement.com Twitter  @XeroShoes Instagram  @xeroshoes Facebook  facebook.com/xeroshoes