Episode 81 - We Rely On Demographics and Psychographics. But, Valugraphics?

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David Allison as they chat about David's project to map and measure the core human values of everyone on Earth. David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world. His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.