Episode 82: Cracking the Live Sports Ad Code with Ben Goodfriend

The old playbook for buying sports is dead. Ben Goodfriend from FanServe reveals how streaming has transformed live sports advertising—from one-click purchasing mid-touchdown to the end of those "same ad five times" nightmares. The biggest opportunity? While 60% of sports viewership happens on streaming, only 40% of ad dollars have followed. This massive gap is about to close, and you don't need a million-dollar budget to get in the game.About Ben Goodfriend: Ben Goodfriend leads demand partnerships at FanServ, the premium private marketplace for live sports. He began his career in the venerated William Morris Endeavor Agent Trainee program, and pivoted to the technology side of media and entertainment at Amagi. He is a die-hard Packers fan (and proud shareholder) who believes that sports are an invaluable platform to find common ground, passion, and joy. About Fanserv: FanServ is redefining how live sports are monetized through its proprietary ad-tech platform. Purpose-built for the complexities of live events, FanServ organizes and manages inventory across channels, creating direct connections, enabling programmatic precision, and providing actionable, real-time analytics. FanServ’s platform gives rightsholders and advertisers the tools to target audiences, optimize campaigns, and unlock new revenue opportunities. As the trusted partner of teams and leagues, FanServ delivers seamless, scalable monetization built to maximize the value of live sports across CTV, digital, and streaming platforms.Discover more at fanserv.com