Episode 82 - What Makes People Do Things They Don't Want To?

A recent study published by Psych Central discusses how to make new habits stick.  The article goes over a variety of techniques that will dramatically increase your chances of implementing new habits.  Check it out here. On episode 82, Kurt and Steve discuss another important Persuaison IQ Test question.  What is the main reason people do things they don't want to do?  Kurt and Steve discuss the answer and give some tips on how to use the pyschological phenomena of "Cognitive Dissonance" to your advantage.