Episode 83: Building a Unique Identity with Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author Lenovo — Melissa's place of work Trauma-Informed Website Resources Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value Baremetrics demo — a dashboard featuring their own numbers Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo New Dropbox design Interviewing Users — a book by Steve Portigal 5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site" Everybody Writes — a book by Ann Handley Seth Godin's blog Melissa's website Follow Melissa on Twitter: @melissa_egg Today's Sponsor This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.