EPISODE · Jun 4, 2025 · 5 MIN
Episode 85: Got Cold Donors? Here’s How to Bring Them Back.
from Million Dollar Nonprofit · host Tom Kelly
Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.You’ll learn:How to write warm, human emails with ChatGPTThe 3-part sequence: Reconnect, Remind, ReinviteHow to automate the entire campaign in under an hourReal-world results (spoiler: one donor gave $1,000 out of nowhere)If you’ve got lapsed donors or email subscribers who’ve gone quiet, this episode gives you the exact prompts, tools, and templates to re-engage them today.Subscribe so you don’t miss tomorrow’s episode on Legacy Giving (minus the awkwardness)Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true
What this episode covers
Not everyone who’s gone silent is gone for good. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a 3-email re-engagement campaign designed to wake up cold donors—without begging, guilt-tripping, or sounding robotic.You’ll learn:How to write warm, human emails with ChatGPTThe 3-part sequence: Reconnect, Remind, ReinviteHow to automate the entire campaign in under an hourReal-world results (spoiler: one donor gave $1,000 out of nowhere)If you’ve got lapsed donors or email subscribers who’ve gone quiet, this episode gives you the exact prompts, tools, and templates to re-engage them today.Subscribe so you don’t miss tomorrow’s episode on Legacy Giving (minus the awkwardness)Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true
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Episode 85: Got Cold Donors? Here’s How to Bring Them Back.
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