Episode 85: Validating Your SaaS Product with Brian Casel

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Audience Ops — Brian's productized service Ops Calendar — Brian's SaaS product we're talking about Bootstrapped Web — Brian's podcast with Jordan Gal iThemes, Press75, WooThemes — pioneers in the world of WordPress themes Big Snow Tiny Conf — Brian's conference with Brad Touesnard Restaurant Engine — Brian's previous productized service (now acquired) Productize — Brian's course on productized consulting Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about Episode 64: Making Freemium Work with Bridget Harris Tiny Reminder — Jane's SaaS product Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk) Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast Brian's website Follow Brian on Twitter: @casjam Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.