Episode 86: Creative Canadian Kristen Raney - Urban Gardener, Floral Artist and Content Entrpereneur

Saskatoon's Kristen Raney of Shifting Roots went from being a professional singer and vocal coach to an urban gardener, floral artist and content entrepreneur.  In this episode, Kristen shares how she created a successful multi-revenue stream business that combines online ad revenue, digital product sales, in person workshops and the creation and sale of physical floral bouquets and arrangements. Operating from an abundance mindset with a belief in the power of collaboration and education, Kristen has not only brought her audience along for the ride, she's turned the power of growing that community into a revenue generating business strategy.  This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:is struggling with a scarcity mindsetwould love to create multiple streams of revenuehas wondered about building a hybrid digital and physical product businesswould like to create and sell a coursewants to build a community around their business - both with customers and with fellow small business ownersYou can also check out Kristen's "Backyard Business" series on YouTube where she shares, in real time, how she grew her floral business out of her backyard garden this past year. For a summary of this episode and all the links mentioned please visit:Episode 86: Creative Canadian - Kristen Raney of Shifting RootsYou can also connect with us on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative jYou can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.