Episode 86: The Only 7 Numbers That Matter in Your Business

As a business owner, you have to focus on seven core numbers.In this episode, Marcus Crigler breaks down the seven key numbers he believes every business owner should monitor consistently.After asking entrepreneurs and business leaders to share the metrics they rely on most, Marcus reviews their answers, explains what they got right, and shares the seven KPIs he believes provide the clearest picture of a company's financial health and future growth.You'll Learn How To:Identify the seven key numbers on your businessFocus on the metrics that drive business decisionsBalance marketing, profitability, and cash flowBuild a KPI dashboardWhat You'll Learn in This Episode:(01:37) Top seven numbers that you should be looking at in your business(03:18) Accurate financials before tracking any meaningful metrics(07:13) Gross margin percentage for improving profitability on every deal(07:52) Difference between operating income and net income(11:12) Every business should track liquidity and cash position(12:40) Why marketing-focused KPIs matter(14:10) Your phone might be one of the most valuable "numbers" in your business.(16:28) The difference between free cash flow and operating cash flow(16:56) Debt service coverage ratio (DSCR)(19:34) Tracking qualified appointments booked and cost per qualified appointment(22:07) Marcus reveals his own seven essential business metrics(25:32) Return on ad spend (ROAS) for measuring growth(26:13) How Marcus groups his seven KPIs into three categories(27:19) Marcus' challenge: Track your own seven most important business numbersWho This Episode Is For:Entrepreneurs who want better financial visibility.Business owners who are overwhelmed by too many metrics.Entrepreneurs building dashboards.Why You Should Listen:Marcus shares a practical framework for choosing the KPIs that matter most to stay focused and make better decisions.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 Facebook: https://facebook.com/marcus.crigler