EPISODE · Mar 12, 2026 · 15 MIN
Episode 87: Are You Charging Enough for Design Time? Pricing Mistakes Designers Make
from The DesignDash Podcast · host Laura Umansky and Melissa Grove
Most designers don’t realize they’re undercharging… until the business starts feeling heavier than it should. In this episode, we ask a simple but uncomfortable question: Are you charging enough for your design time? What started as a quick discussion turned into a deeper conversation about pricing, confidence, positioning, and why so many designers stay busy but still feel like the numbers never quite work. We talk about what happens when you lower your rates to get the job, why pricing affects how clients see you, and why the way you think about your time might be costing you more than you realize. We also get into the situations every designer faces but nobody really explains — what to do when you're just starting, when you don’t have a big portfolio yet, or when you feel like you can’t charge what other firms charge. If you’ve ever wondered whether you’re charging enough… or felt like you’re working harder than you should be for what you’re making, this episode will make you think differently about your numbers. Check out our website too: https://designdash.com/ Follow us on socials: https://www.instagram.com/designdasher/ https://www.tiktok.com/@designdasher https://www.facebook.com/DesignDasher
What this episode covers
Most designers don’t realize they’re undercharging… until the business starts feeling heavier than it should. In this episode, we ask a simple but uncomfortable question:Are you charging enough for your design time? What started as a quick discussion turned into a deeper conversation about pricing, confidence, positioning, and why so many designers stay busy but still feel like the numbers never quite work. We talk about what happens when you lower your rates to get the job, why pricing affects how clients see you, and why the way you think about your time might be costing you more than you realize. We also get into the situations every designer faces but nobody really explains —what to do when you're just starting, when you don’t have a big portfolio yet, or when you feel like you can’t charge what other firms charge. If you’ve ever wondered whether you’re charging enough…or felt like you’re working harder than you should be for what you’re making,this episode will make you think differently about your numbers. Check out our website too: https://designdash.com/ Follow us on socials: https://www.instagram.com/designdasher/ https://www.tiktok.com/@designdasher https://www.facebook.com/DesignDasher
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Episode 87: Are You Charging Enough for Design Time? Pricing Mistakes Designers Make
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