Episode 87: Bli kjent med Vilje - Øre for mat

What this episode covers

Vilje ble ikke lansert tilfeldig - merkevaren ble lansert med vilje. I denne episoden av Øre for mat blir vi bedre kjent med Vilje, en av NorgesGruppens ferskeste merkevarer. Vi ser nærmere på hvorfor NorgesGruppen satset på en ny og mer bærekraftig merkevare, hvordan utviklingen har vært de første 1,5 årene – og hva som ligger i planene videre. Gjester er Linda Korseberg Hagen, prosjektleder innovasjon i NorgesGruppen, og Pernille Løvås, merkevaresjef for Vilje i UNIL. Programleder er Stein Rømmerud og produsent er Anders Stien Rikstad.

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Frequently Asked Questions

How long is this episode of Øre for mat?

This episode is 18 minutes long.

When was this Øre for mat episode published?

This episode was published on February 18, 2026.

What is this episode about?

Vilje ble ikke lansert tilfeldig - merkevaren ble lansert med vilje. I denne episoden av Øre for mat blir vi bedre kjent med Vilje, en av NorgesGruppens ferskeste merkevarer. Vi ser nærmere på hvorfor NorgesGruppen satset på en ny og mer bærekraftig...

Can I download this Øre for mat episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.