Episode 87: From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue w/ Aaron Ross

In this episode, Aaron Ross, discusses the lessons that sales leaders have learned about building a predictable revenue machine since the publication of his best-selling book, Predictable Revenue. He has captured many these lessons in case studies contained in his new book (written with co-author Jason Lemkin), From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue. In this information-packed episode we discuss his new book and other topics including: The steps required to plan for sales success. How to increase you chances for success by Nailing a Niche Why you can’t prove your sales model by selling to friends of friends. How to avoid being trapped in the Trust Gap The vital role that Customer Success plays in driving revenue growth And much, much more! Want to learn how to accelerate predictable revenue growth for your company? Don’t miss out on this episode!