Episode 88 How to Build a Donor Match System That Doubles...

Q: How long is this episode of Million Dollar Nonprofit?

This episode is 6 minutes long.

Q: When was this Million Dollar Nonprofit episode published?

This episode was published on June 7, 2025.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

What if fundraising felt more like matchmaking?Every donor is different—some love hands-on programs, others care about systems change or behind-the-scenes support. But most nonprofits send the same generic updates to everyone. No wonder engagement is flat.In today’s episode, Tom Kelly shows you how to use AI to build a donor matchmaking system that connects the right person to the right project—automatically. You’ll learn how to tag your programs, segment your donor list, and send personalized updates at scale using tools like ChatGPT, ConvertKit, and DonorBooks.Get ready to double your email opens, triple your replies, and finally make your donors feel seen.🎯 Plus:— Easy ChatGPT prompts for donor personas— Tagging strategies that take 10 minutes— Email automation tips for better resultsIt’s personalization made simple—with systems that scale.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

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