Episode 88: PLAN Your Personal Brand with AJ Vaden

Today on the Leadership Podcast, Bradley sits down with AJ Vaden to discuss building your online and offline brand.  Over the last 15 years, AJ has helped create, launch and grow several multi-million dollar businesses from start up to 7 and 8 figures in annual revenue. She has played the role of Salesperson to CSO, recruiter to COO, spender to CFO and from just being bossy to CEO.Today, you’ll hear how to build your Know-Like-Trust factor, develop your leads system to bring leads from social media into your email list, getting testimonials, and the strategy behind building your brand.Her method for brand building is to PLAN: Communicate the problem you solve in one word, share your unique way of solving it, know for whom you solve this problem, and figure out how you make money solving it.Along with her company Brand Builders Group (https://brandbuildersgroup.com/study/), AJ has been featured in Inc, Success Magazine, Fast Company, Entrepreneur, and Good Morning America.  She is the Co-Host of The Influential Personal Brand Podcast which Forbes named as one of the top 10 podcasts to listen to in 2021.Ready to build your personal brand?  After you listen to this episode, get AJ’s free resources to get started: https://brandbuildersgroup.com/study/