Episode 88: The impact of inflation on the cost of living and consumer behaviour

In today's episode, host Andrew Davidson and Toby Clark, Director of EMEA Research at Mintel, discuss the impact of inflation on consumers in Europe and North America, specifically the cost of living, how it will shape consumer behaviour in the coming months, and the overall impact on brands. Hear from Mintel category and consumer experts on how inflation is affecting the retail, beauty and personal care, travel, food and drink, and financial services industries worldwide; the parallels that can be drawn between today and the Global Financial Crisis (2008) with regard to wages and economic growth; and the differences between consumer groups. Brand loyalty, savvy shopping behaviours, perceptions of value and transparency, and conscious consumerism are all being tested. What brands are agile enough to make it through? Listen now to find out.To learn more about Mintel research on the impact of inflation including strategies for brands to help consumers deal with inflation (mintel.com/blog/consumer-market-news/5-key-strategies-for-brands-to-help-consumers-deal-with-inflation) and the cost of living crisis (mintel.com/blog/consumer-market-news/cost-of-living-crisis-3-strategies-for-brands-to-help-consumers-deal-with-the-squeeze-on-incomes), check out the Mintel Blog.Mintel research on UK (store.mintel.com/report/b2b-economic-outlook-uk-winter-2021) and US (store.mintel.com/report/consumers-and-the-economic-outlook-us-winter-2022) consumers and the economic outlooks are available for purchase in the Mintel Store.Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Toby Clark, Director of EMEA Research, Mintel.Diana Smith, Associate Director, Retail and eCommerce, Mintel Reports US.Roshida Khanom, Category Director, Mintel Beauty and Personal Care.Marloes de Vries, Associate Director, Travel, Mintel Reports UK.Kiti Soininen, Category Director, Food and Drink, Mintel Reports UK.