Episode 9: Behind the Scenes of a Luxury Promo Video – What Really Happened?

Following on from Episode 7, where we planned the perfect business promo shoot, Episode 9 brings it full circle as James Murray quizzes Duncan Casey on how the real-life shoot unfolded with luxury travel brand MacLean & Bruce – specialists in high-end whisky experiences and Scottish heritage tours. This episode is packed with real-world lessons for business owners on creating standout video content, the value of storytelling, and how to build brand prestige through high-quality production. We cover the entire journey: from how Duncan secured the client via LinkedIn, to shoot-day surprises, production challenges, and the final polished video reveal (yes, it’s in the episode!). If you're thinking about producing video content for your business – this is essential listening. 👉 Perfect for UK business owners, marketers, creative freelancers, and anyone looking to elevate their brand through storytelling and video. Chapters00:00 – Intro & recap from Episode 702:10 – What went into the MacLean & Bruce project04:30 – Securing the lead via LinkedIn & Sales Navigator06:45 – Run-and-gun style videography – early shooting days10:45 – What Duncan would’ve done differently14:10 – The power of storytelling in promo videos20:05 – How to use B-roll for added depth & content longevity22:10 – Product placement & creating long-form brand ads24:15 – Lessons learnt: build a trusted creative network31:30 – Validating a niche in luxury hospitality content33:20 – The big reveal: Duncan’s finished video for MacLean & Bruce Like what you hear? Subscribe to Make It Your Business for more real-world advice, creative strategy, and behind-the-scenes insights for UK business owners. 🎙️ Hosted by:James Murray, Business Finance BrokerDuncan Casey, Copper Sprocket Media