Episode 9 | Categorical Data in Practice: Measures of Association, and Simpson’s Paradox

In this episode, we start with Fisher’s “Lady Tasting Tea”—a classic reminder that good questions need good experimental design. Then we shift from continuous outcomes to categorical data: how a simple 2×2 table turns test results into sensitivity/specificity, and study results into association measures like relative risk and odds ratios.Next, we unpack Simpson’s paradox—how the headline conclusion can flip once you stratify by a key factor. We wrap up with practical inference tools, including Fisher’s exact test and the chi-square test, plus a quick nod to ROC/AUC for evaluating classifiers.