Episode 9: Lemon: How The Advertising Brain Turned Sour, Part 2

<p><strong>Part 2 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In part 2 of the conversation with Orlando Wood, we continue to explore why the advertising brain has turned sour through Orlando’s recently published book Lemon. In this episode, we spend time discussing long term solutions and alternatives to the current advertising environment. </p><p><strong>Orlando’s Drop:</strong> <a href="https://www.penguinrandomhouse.com/books/550188/range-by-david-epstein/" target="_blank">The Range: Why Generalists Triumph In a Specialized World</a></p><p><strong>Philip’s Drop: </strong><a href="http://www.alphabetvsgoddess.com/" target="_blank">The Alphabet Vs. The Goddess – Leonard Schlain</a></p><p><br></p><p><br></p>