Episode 9 | Stop Charging for Your Time
from Growing On Purpose
In this episode, Jonathan breaks down why charging for your time can limit your business and why focusing on the results you create gives you more room to grow. Key takeaways: People pay for results, not effort. Time and money are not the same thing. Focus on the value and transformation you create for clients. Set a clear income goal and use it to filter for better opportunities. Higher pricing makes sense when the value you create is significantly greater than the investment.
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