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Episode 9 | Stop Charging for Your Time episode artwork

Sep 19, 2026 11 min

Episode 9 | Stop Charging for Your Time

from Growing On Purpose

In this episode, Jonathan breaks down why charging for your time can limit your business and why focusing on the results you create gives you more room to grow. Key takeaways: People pay for results, not effort. Time and money are not the same thing. Focus on the value and transformation you create for clients. Set a clear income goal and use it to filter for better opportunities. Higher pricing makes sense when the value you create is significantly greater than the investment.

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Episode 9 | Stop Charging for Your Time

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This episode is 11 minutes long.

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This episode was published on September 19, 2026.

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