Episode #9: Trader Joe’s says no to self-checkout. GNC is not GNC.com. When powerful brand names become generic. Axe is back in the most Gen Z way. The American Dream is dead. Bobbi blows up.

Trader Joe's doubles down on its people, not technology, to create the best shopper experience. Salim has a broken experience buying swole supplies at GNC, indicating that seamlessness is an expectation, not a convenience. When Kleenex, Bandaid, Google and Uber market their product so well they became the product. Axe making a comeback, but not as the millennial's locker room body spray. "Woke" is out, rugged masculinity is in. Bobbi is attracting superstars and blowing up, despite the drama and conspiracy.