Episode 9 - What is the point of loyalty programs? Part 2

Episode Notes0.00 - 0.23:  An introduction to the podcast.0.28 - 32.56:  In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 38.25 - 38.50: Outro.External links referenced:'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERERob's article on Amazon Prime. CLICK HEREAn article on Sephora's program. CLICK HEREHilton Honors benefits list. CLICK HEREHilton Honors programme review. CLICK HEREDetails on REI's Loyalty program. CLICK HEREJen's Panera Bread article. CLICK HEREBob Hoffman's 8 principles of branding. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE