Episode 9 - What is the point of loyalty programs? Part 2

from Everybody hates your brand · host Voanehens Productions

Episode Notes0.00 - 0.23: An introduction to the podcast.0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 38.25 - 38.50: Outro.External links referenced:'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERERob's article on Amazon Prime. CLICK HEREAn article on Sephora's program. CLICK HEREHilton Honors benefits list. CLICK HEREHilton Honors programme review. CLICK HEREDetails on REI's Loyalty program. CLICK HEREJen's Panera Bread article. CLICK HEREBob Hoffman's 8 principles of branding. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

What this episode covers

In the second part of a Loyalty program two-parter, we discuss what makes an engaging loyalty program plus the programs that we like the most and why.

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Episode 9 - What is the point of loyalty programs? Part 2

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How long is this episode of Everybody hates your brand?

This episode is 38 minutes long.

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This episode was published on September 25, 2020.

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