Episode 91 - Disrupting The Status Quo: Mastering Category Design For Business Success

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Maney as they chat about Category Design and a book Kevin wrote that created a movement. Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs.

Episode metadata supplied by the publisher feed · Published Apr 18, 2023

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Episode 91 - Disrupting The Status Quo: Mastering Category Design For Business Success

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