Episode 91: Outbound Sales As A Service: Is This The Better Way To Prospect? w/ Conor Lee

In this episode, Conor Lee, founder and CEO of HipLead, talks about the emerging Outbound Sales As A Service (OBSaaS) model for prospecting and generating leads. Combining expertise in big data and targeted email marketing, enterprises of all sizes are using Outbound Sales As A Service to scale their sales by taking over the top of the sales funnel. Among the many topics we discuss are: How OBSaaS is different than outsourced lead generation The situations where it makes sense to use Outbound Sales As A Service The sales processes you need in place to leverage the prospects generated by an OBSaas company like HipLead What HipLead can do that your SDRs can’t. How OBSaaS supports the specialization of SDRs and (delays their early burnout) If you’re in sales or sales management, then you definitely need to listen to this episode.