Episode 92 - Building a Luxury Brand with Norman Yap

In this episode, I'm joined by Norman Yap - Perth-based wedding photographer with close to a decade of experience documenting weddings throughout Australia and around the world.We dive deep on building a luxury brand in the wedding industry, nurturing a team and managing the work-life flow while creating a sustainable business. About Norman YapBefore photography he spent almost fifteen years working as a paramedic in emergency care - a chapter that taught him to remain calm when emotions are heightened, to think methodically under pressure and if you’ve ever witnessed Norman on the job, you’ll see how this has transferred into his photography work as a calm and reassuring presence at a wedding.Beyond photography, however, he is first and foremost a son, a husband and a father. Moving through each of these stages of life has changed the way he see people, relationships and the significance of the moments we often take for granted. It has shaped not only the person he has become, but also the artist he continues to grow into.His approach to weddings is deeply relationship-based. Taking the time to genuinely know the people he photographs to create images that feel honest, considered and true to who they are.Norman believes weddings are not simply events to be photographed, they are reminders of where we have come from, who has helped shape us and the people we have chosen to walk beside as we move through the chapters of our lives. Follow Norman on instagram @normanyapphotography and @nobleandyoursDiscover Norman Yap's beautiful work https://normanyap.com.au/ and https://nobleandyours.com.au/