Episode 92 - Neighborhood Pet Store Day: How Indies Are Beating Black Friday

In this episode of The Pet Shop Girls podcast, Carly and Sherry dive into Neighborhood Pet Store Day — a growing nationwide event that gives independent retailers the spotlight. While big box stores chase Black Friday discounts, indie shops are proving they can win with community, creativity, and customer connection. The Pet Shop Girls share real-world strategies to make the most of this special day, from planning irresistible promotions to collaborating with local businesses. They emphasize why experience matters more than markdowns, and how indie stores can turn Neighborhood Pet Store Day into their own version of Black Friday — with better results and happier customers. The episode also marks the launch of their new Substack community, The Pet Shop Girls: Off the Record — where indie pet pros can access exclusive resources, industry playbooks, and candid behind-the-scenes insights. Connect with the Pet Shop Girls! Find us anywhere you like to connect! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the Ultimate Video Making Tool Megaphone AI here: ⁠⁠⁠⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠⁠⁠ Check out our Partnership Programs for exclusive savings for Pet Pros: ⁠https://2petshopgirls.com/#03-1⁠ Get Carly’s Pet Nutrition Foundation Course: ⁠https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3⁠ The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.