Episode 93: Challenges brands face in an evolving value-centric market
Episode 93 of the Mintel Little Conversation podcast, hosted by Mintel Little Conversation, titled "Episode 93: Challenges brands face in an evolving value-centric market" was published on May 10, 2022 and runs 29 minutes.
May 10, 2022 ·29m · Mintel Little Conversation
Summary
Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic. Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now! Mintel clients can log in now to read all about Mintel Trend Driver 'Value'. For those who are interested in learning more but aren't a Mintel client, check out Mintel's 2030 Global Consumer Trends - the 7 core drivers of consumer behaviour that will shape global markets. Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care. Guests: Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC. Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.
Episode Description
Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic. Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now!
Mintel clients can log in now to read all about Mintel Trend Driver 'Value'.
For those who are interested in learning more but aren't a Mintel client, check out Mintel's 2030 Global Consumer Trends - the 7 core drivers of consumer behaviour that will shape global markets.
Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.
Guests: Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.
Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.
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