Episode 93: Conversations That Sell: How To Collaborate with Prospects So You Both Win w/ Nancy Bleeke

In this episode, Nancy Bleeke, President of Sales Pro Insider, and author of Conversations That Sell, discusses why it’s essential for sales reps to embrace a collaborative approach to selling. In this episode we discuss how to make that happen and other topics including: Why all sales calls are not conversations; but should be. How collaborative selling is different from, and more effective than, consultative selling The expertise you require to become a collaborative seller How to use collaboration to create proposals that win How to use sales conversations to uncover the true buying motivations that influence your customer’s decisions. If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.