Episode 94 - Building A Company That Believes Garbage Is Optional

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling. Brad is a serial entrepreneur who's built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future. To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time. Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.