Episode 94: Gaming’s Data Revolution with Zander Brumbaugh

Zander Brumbaugh, CEO of Gamebeast, went from making Roblox games at 12 to building a data platform serving bedroom developers, Netflix, and the US Pentagon. He breaks down the RTrack acquisition that unlocked intelligence no one else had, why their real-time feedback loop crushes competitors, and how AI agents will soon act like product managers inside dashboards. Plus: why everyone is a gamer now and why the same tech optimizing indie games is running DOD war simulations. Gaming just became the most misunderstood business opportunity. This proves it.About Zander Brumbaugh: Zander Brumbaugh is the founder and CEO of Gamebeast, a live-ops and data insights platform for the user-generated content space. He has been a creator on "Roblox" since 2014. Zander’s titles have accumulated more than 500 million play sessions and earned millions in revenue. He enrolled at the University of Washington at just 17 years old and eventually taught an accredited course titled CSE 390G: Coding in Video Game Development, focusing on using the "Roblox" engine to create games. He also authored a book called "Coding Roblox Games Made Easy" at 18 years old, which was the #1 game programming book on Amazon at the time. Zander was named to Forbes 30 Under 30 List in 2025.About Gamebeast: Gamebeast specializes in providing real-time analytics and tools for user engagement, allowing developers to make data-driven decisions to enhance their games. From the Gamebeast dashboard, developers can automatically detect player pain points and make live updates to their experience. By making adjustments that are seamless to their users, the experience is optimized for engagement - creating a boost in developer revenue.Discover more at gamebeast.ggThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF